Yin Quintero

With 15 years of experience across psychology, design, and UX research, I turn behavioral insight into strategic action through storytelling, facilitated workshops, and mixed qualitative and quantitative methods.

Automating complex DSP advertising workflows

I lead research at Basis to uncover how media professionals make high-stakes planning and budget decisions—and turn that insight into product and AI strategy.

What do users actually think—and why?

I lead ongoing, client-facing focus groups and co-creation workshops across the organization to surface real user perceptions, pain points, and unmet needs.

3M ACE - At the moment in retail, how do I know which brace is best for me?

Post-it Digital Collaboration Tools - How might we design a digital whiteboard that truly fits remote collaboration workflows?

3M Sustainability Tools - How to shrink your carbon footprint the most?

Meta ISP Tool - How might we help ISP operators confidently manage and scale their networks?

Home Improvement Digital Tools -How might we help homeowners to fix their home easier?

Rethink Strategy through Storyboarding

Scotch Shipping Material Digital Tools